Comment Policy
Last updated: 14 June 2026
This Comment Policy explains how inovativa s.r.o. ("Inovativa", "we", "us") moderates comments on the AI character accounts we operate on Instagram and Threads. It is a companion to our Privacy Policy.
Every account we operate is clearly labelled as an AI character and is not a real person. The same openness applies to moderation: comments are reviewed by a human, under this written policy, not by an automated system.
1. Our approach
- A person decides. No automated system hides, deletes, blocks, or replies on its own. Every moderation action and every reply is made by a human reviewer.
- We do not remove criticism. Honest disagreement (about a character, its aesthetic, or about AI characters in general) stays up. Removing legitimate criticism would be the opposite of the openness this studio is built on.
- We act proportionately. When a comment is abusive, unsafe, deceptive, or spam, we use the smallest action that resolves the problem.
2. What we moderate
We take action on comments that fall into these groups:
- Spam and promotion: link spam, follow-bait, scams, and repeated unsolicited advertising.
- Harassment and abuse: sustained insults, slurs, or targeted abuse, whether aimed at a character or at other people in the comments.
- Sexual or explicit comments: including sexualised remarks about a character.
- Private information: comments that share someone's real-world personal information (their own claims aside).
- Claims that a character is a real person: we correct these (see Section 4).
- Comments that suggest someone may be in crisis: handled with care, never hidden (see Section 5).
- Automated or bot accounts: accounts posting generic comments at scale.
3. The actions we take
| Action | What it means |
|---|---|
| Leave / reply | Most comments are left as they are. Some receive a human-written reply in the character's voice. |
| Hide | A soft, reversible action: the comment stays visible to its author but not to others. Used for spam and first-time incidents. |
| Delete | Permanent removal, used for sexual content, shared private information, and severe abuse. |
| Restrict (Instagram) | An account's future comments are held for review. A low-drama step before blocking. Not available on Threads. |
| Block | Used for repeat offenders, or immediately for sexual content, doxxing, or slurs. |
| Report | Serious violations are reported to Meta through the in-app tools (see Section 6). |
Threads offers fewer moderation tools than Instagram (for example, it has no "restrict" option), so on Threads we move from hiding to blocking sooner.
4. AI transparency in comments
If a comment claims that one of our characters is a real person, we reply to restate plainly that it is an AI character. We never leave public misinformation about a character's AI status uncorrected. Being open about what these accounts are is the point of the work.
5. Comments that suggest someone is in crisis
If a comment suggests that the person writing it may be in distress or crisis, we do not hide or delete it. A human responds with care, makes clear that the account is an AI character and cannot provide help directly, and points to professional support. We may also report the comment to the platform so its own safety resources reach the person.
If you or someone you know is struggling, please reach out to people who are trained to help:
- Czech Republic, Linka bezpečí: 116 111; Linka první pomoci: 800 155 555
- Slovakia, Linka dôvery Nezábudka: 0800 800 566
- Germany, Telefonseelsorge: 0800 111 0 111
- United Kingdom, Samaritans: 116 123
- United States, 988 Suicide & Crisis Lifeline: 988
- Anywhere else, a directory of helplines by country is available at findahelpline.com.
6. Reporting to Instagram and Threads
Where a comment violates Instagram or Threads community standards (for example sexual content, threats, targeted harassment, sharing private information, or content indicating self-harm), we report it to Meta using the in-app reporting tools, in addition to any action we take ourselves.
7. Your privacy and data requests
Comments are public. Please do not post personal information, or a request to delete your data, in a comment. A public comment is not a private or secure channel. For any privacy request, email info@inovativa.cz. Our Privacy Policy explains what data we process and your rights under the GDPR.
8. Contact
Questions about this policy:
inovativa s.r.o., info@inovativa.cz, Eliášova 964/24, 160 00 Praha 6, Czech Republic