Terms

1. Introductory provisions

1.1 These terms govern the use of the studio.inovativa.cz website (the “Website”) and also apply to the content of the Studio’s AI characters published on social media.

1.2 By using the Website you confirm that you have read and agree to these terms. If you do not agree, please do not use the Website.

2. Purpose of the Website

2.1 The Website presents AI Studio, its AI characters and services, and enables contact with those interested in collaboration.

2.2 The information on the Website is of an informative nature and does not constitute an offer to conclude a contract unless expressly stated otherwise.

3. The AI characters are fictional

3.1 All characters of the Studio, in particular Marina, Indie, Sasha, Vera and Posy, are AI characters, that is digital fictional personas. They are not real people and never have been.

3.2 Their appearance, voice and content are generated and curated by humans. They do not depict real events, real products in the character’s possession, or lived experiences.

3.3 The Studio consistently labels the characters as AI. The label is not an add-on, it is part of the work.

3.4 Any resemblance to real persons is unintended.

4. The characters’ content and its nature

4.1 The characters’ content is a creative work. The opinions, recommendations and attitudes of the characters are part of their fiction and are not professional advice of any kind.

4.2 The characters do not provide medical, legal, financial or other professional advice. Do not rely on their content for decisions that require such advice.

4.3 The Studio labels paid brand collaborations in accordance with the rules of the relevant platforms and with the law.

5. Interacting with the characters

5.1 Messages and comments on the characters’ profiles are handled by the Studio. Even in conversation, a character states that she is an AI.

5.2 Rules for comments and moderation are set out in the separate comment policy available on the Website.

5.3 Sending a message does not create any contractual relationship between you and the Studio.

6. The Studio’s intellectual property

6.1 The Studio’s characters, their names, appearance, voice, visual identity and all content belonging to them are protected by intellectual property law and belong to the Studio.

6.2 The content of the Website, in particular texts, graphics, logos and images, belongs to the Studio or to persons who have granted the Studio the relevant rights.

6.3 Without the Studio’s prior written consent, the content may not be copied, reproduced, distributed, modified or otherwise used beyond ordinary browsing for personal use. This also applies to using the Studio’s characters in your own work, in advertising, or for training models.

7. Brand collaborations

7.1 Submitting an inquiry does not create an entitlement to a collaboration. Specific collaborations are governed by a separate agreement.

7.2 In campaigns with the Studio’s characters, the rights to the character remain with the Studio. The brand acquires rights to the agreed content to the extent set out in the agreement.

7.3 For a character created to order, the rights to the character pass to the client to the extent and at the time agreed in the agreement.

7.4 The Studio reserves the right to decline a collaboration that would conflict with the characters’ values, with AI labeling, or with the law.

8. Social media and third-party platforms

8.1 The Studio’s characters operate on third-party platforms. Use of those platforms is governed by their own terms, and the Studio is not responsible for their content, availability or rules.

8.2 The Website may contain links to third-party websites. The Studio is not responsible for their content.

9. Liability

9.1 The Studio makes reasonable efforts to keep the information on the Website correct and up to date, but does not guarantee its completeness or freedom from errors.

9.2 The Studio is not liable for any damage arising from the use of, or inability to use, the Website or the characters’ content, to the extent permitted by law.

9.3 The Studio is not liable for temporary unavailability of the Website or the characters’ profiles.

10. Personal data protection

10.1 The processing of personal data is governed by the privacy policy available on the Website and by Regulation (EU) 2016/679 (GDPR).

11. Changes to the terms

11.1 The Studio may amend these terms at any time. The new version becomes effective upon publication on the Website.

12. Governing law and dispute resolution

12.1 These terms are governed by the laws of the Czech Republic, in particular Act No. 89/2012 Coll., the Civil Code, as amended.

12.2 Any disputes will be resolved before the competent courts of the Czech Republic.

13. Final provisions

13.1 If any provision is invalid or ineffective, this does not affect the validity of the remaining provisions.

13.2 In the event of any discrepancy between the Czech and English versions, the Czech version prevails.

13.3 These terms take effect on 21 July 2026.